OVERVIEW

Background

Faced with the dark challenges of the pandemic, an idea emerged. I envisioned founding my own clothing and accessories brand, making it a canvas to express the black and elegant aesthetic that I love, infused with charisma and honesty. Most importantly, I aim for this brand to mirror my identity and values: minimizing environmental impact and ensuring that every individual engaged in the production process is honored with dignity and fairness.

Goal

I have an ambitious goal: to challenge the dominance of fast fashion while promoting sustainability and ethical practices. I want to achieve this by repurposing previously used fabrics and recycled materials into stylish and elegant garments to reignite their spirit of joy.

Branding

Mockups